BuzzFeed Acquires HuffPost from Verizon Media

HuffPost will continue to contribute to Verizon Media’s portfolio as an official publishing partner.
License Global

November 21, 2020

buzzfeedacquisition.png

BuzzFeed and Verizon Media have come to an agreement that will see BuzzFeed acquire HuffPost.

As part of the deal, Verizon Media will become a minority shareholder in BuzzFeed. The company will also team with BuzzFeed to syndicate content across platforms, create a working group to explore monetization opportunities and leverage emerging ad formats. Verizon has in its portfolio Verizon Media Immersive, an extended reality platform for advertising and content, which BuzzFeed is eager to leverage.

“We’re excited about our partnership with Verizon Media, and mutual benefits that will come from syndicating content across each other’s properties, collaborating on innovative ad products and the future of commerce, and tapping into the strength and creativity of Verizon Media Immersive,” says Jonah Peretti, founder and chief executive officer, BuzzFeed.

The deal will see HuffPost continue to contribute to Verizon Media’s portfolio as an official publishing partner. HuffPost currently shares content

with partners such as

The New York Times, USA Today, Associated Press,

and

Reuters.

BuzzFeed will also be able to syndicate content across Verizon’s Media brands.

“Verizon Media’s strategy has evolved over the past two years to focus on our core strengths-ads, commerce, content and subscriptions,” adds Guru Gowrappan, chief executive officer, Verizon Media. “We’ve created a powerhouse ecosystem, built on a trusted network, that delivers an end-to-end experience for consumers and advertisers. The partnership with BuzzFeed complements our roadmap while also accelerating our transformation and growth.”

Read more about:

Subscribe and receive the latest news from the industry.

Join 62,000+ members. Yes, it’s completely free.

You May Also Like

Loading..

Report

Loading..

This site uses cookies to provide you with the best user experience possible. By using License Global, you accept our use of cookies.