Ben & Jerry’s Partners with Chance the Rapper on New FlavorBen & Jerry’s Partners with Chance the Rapper on New Flavor
New ice cream and non-dairy flavor will support youth empowerment.
December 16, 2021
Chancelor Johnathan Bennett, also known as Chance the Rapper, has collaborated with Ben & Jerry's on a new flavor, Mint Chocolate Chance.
Mint Chocolate Chance has a cool mint base with fudgy chocolate brownies. It was inspired by Chance's favorite concoction growing up, when he added his mother's brownies to mint ice cream. The Ben & Jerry's version is available as both ice cream and a sunflower butter-based non-dairy dessert.
"I'm so excited to have my own flavor of ice cream with Ben & Jerry's,” says Bennett. “I grew up with their ice cream as a kid so getting to create a new flavor brought back a lot of great memories. It amazes me that no one thought to combine brownies and mint chocolate chip and I can't wait to share it with everyone."
The new flavor also does some good for the world, with a percentage of proceeds benefitting Chance the Rapper's five-year-old non-profit, SocialWorks, that aims to empower youth through the arts and civic engagement with programming that focuses on education, mental health, homelessness and performing and literary arts.
"Chance the Rapper is a tremendous talent and inspiration," says Matthew McCarthy, chief executive officer, Ben & Jerry's. "Through his flavor we hope to inspire creativity in the next generation and to spread the word about SocialWorks in a delicious way."
Mint Chocolate Chance will appear on shelves across the U.S. in the first quarter of 2022. The brownies in Mint Chocolate Chance come from the Greyston Bakery which works to unlock the power of human potential through inclusive employment, one person at a time.
About the Author
You May Also Like