Beanstalk Brokers Godiva Deals with General Mills, Kraft Heinz

New Godiva partnerships will see the chocolate brand expand in the baking aisle.

License Global

July 10, 2019

1 Min Read

Beanstalk has brokered deals on behalf of Godiva with General Mills and Kraft Heinz for a line of premium baking mixes and ingredients, respectively.

General Mills’ baking mixes will come in four options including Molten Lava Cakes, Brownie Cheesecake Swirl, Raspberry Chocolate Torte and Flourless Chocolate Torte. Each mix features 72 percent GODIVA dark chocolate and will include disposable baking dishes specific to each cake.

Kraft Heinz's deals will expand upon their Godiva pudding mix offerings by introducing a broad range of premium baking ingredients including chocolate chips, baking bars and melting chocolates.

"Beanstalk is delighted to extend the Godiva brand into the baking aisle with products that enrich and enhance everyday moments," says Frances Alvarez, vice president, brand management, Beanstalk. "It's an exciting time for the brand, and we're looking forward to leveraging Godiva's strong heritage in chocolate artistry into strategic, complementary categories."

These licensing pacts add to Beanstalk's collection of deals for the Godiva brand. The agency signed an agreement with Godiva's parent company Yildiz Holding in 2017.

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like