Mattel has partnered with GoFundMe.org to launch a new donation drive as part of the Barbie Dream Gap Project.
Coinciding with the first anniversary of the launch of the Barbie Dream Gap Project, the company also unveiled the first nonprofit recipients of the program's fund. Donors can take action by visiting the Barbie Dream Gap Project GoFundMe page. The page outlines the Barbie Dream Gap Project and includes a general fund in partnership with GoFundMe.org, where donors can support the overall initiative or selected nonprofits.
The GoFundMe program builds on Mattel's Barbie Dream Gap Project, which pledged $250,000 in donations through the Mattel Children's Foundation earlier this year. Grants are being distributed to three nonprofit recipient organizations including:
- She's the First, and organization which fights for girls' education and rights and which will fully fund education for 300 girls in Peru, Nepal, India, Sierra Leone, Uganda and Ethiopia for one year;
- She Should Run, an organization that guides and supports women considering a run for office and leverages grant funds to build a curriculum that helps girls imagine what is possible for their leadership in elected office; and
- Step Up, an organization that inspires girls through after-school and weekend mentorship programs that will use the grant to host four "I Dream To…" mentorship conferences around the country for 200 girls.
"In the last year, we launched the Barbie Dream Gap Project to raise awareness around the Dream Gap by committing funds, research, products and dedicated resources to find ways to better help this next generation of girls reach their limitless potential," says Lisa McKnight, senior vice president and general manager, Barbie and dolls, Mattel. "Closing the Dream Gap is a multi-year initiative that cannot be done alone. We are pleased to be taking the next step by partnering with GoFundMe.org and selected nonprofit organizations that have powerful vehicles in place to reach girls at a global scale."
This effort is the next step in Barbie's ongoing commitment to close the Dream Gap. Mattel recently partnered with Virgin Atlantic to create a line of aviation-themed Barbie dolls as part of the program.