The Collegiate Licensing Company, the licensing affiliate of IMG College, has named Nicole Armentrout as senior director, marketing.

The move comes as the division looks to expand its consumer and retail marketing programs for licensees and universities.

“CLC is investing in talent and capabilities to continue to sharpen our focus on consumers and to develop consumer and retail programs that drive licensed product sales for our school partners,” says Cory Moss, managing director, CLC. “We’ve been fortunate to collaborate with Nicole Armentrout on several highly successful programs as she served CLC with Eric Mower and Associates, and we have tremendous respect for her talents.”

In her new role, Armentrout will lead a team developing consumer and retail marketing programs for CLC licensees and client institutions, which include more than 200 colleges and universities as well as all major bowl games, the Heisman Trophy and the NCAA. 

She previously worked with Eric Mower and Associates, a full services agency specializing in consumer marketing and retail promotions, where she Kodak and its promotional partners Disney, Universal, DreamWorks, NASCAR and the Olympics, as well as accounts including Georgia-Pacific and Russell Athletic.