Strawberries Get Looney in Produce Aisle

Warner Bros. Consumer Products and Central West Produce are bringing the iconic Looney Tunes characters to packaged strawberries in the U.S. and Canada this month.

Each package of CWP strawberries will feature WBCP animated characters such as Bugs Bunny, Tweety and Taz to encourage kids to adopt a healthy lifestyle by making nutritional foods fun.

“We are excited to enter into the produce category with a partner like Central West, whose product demonstrates the quality WBCP looks for when it comes to beloved brands like Looney Tunes,” says Karen McTier, executive vice president, domestic licensing and worldwide marketing, WBCP.