Iconic SEGA character marks milestone with extended licensing program.
The licensing program will be led by master toy partner Tomy, alongside more than 100 other worldwide licensing partners across a range of categories.
New additions will further support the classic “Sonic the Hedgehog” brand as well as “Sonic Boom,” and set the foundation for the brand's 25th anniversary this year.
New partners include Accutime Watch (watches), Bentex Group (children and junior's swimwear), Card.com (pre-paid and bank credit cards), Concept One Accessories (headwear and cold weather accessories), H2W/Sunstache (novelty eyewear), Komar Brands (children’s sleepwear), LoungeFly (buttons and stickers), Rubber Road (holiday sweaters, socks, keychains), Signorelli (women and juniors apparel), Toy Factory (entertainment/amusement plush) and Vandor (novelty drinkware).
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