Word of Web, the brand management firm representing the Pusheen the Cat property, and its U.K. licensing agent Fluid World are partnering with Boomf, an online personalized marshmallow supplier, for a Pusheen-branded Mother’s Day promotion.

The partnership will launch a collection Pusheen images that can be applied to Boomf’s marshmallows, mallowpops and more.

The new marshmallow imagery is available exclusively at Boomf.com.