Outfit7, creators of the Talking Tom and Talking Friends franchises, has appointed Baker & McKenzie as its IP rights enforcement firm, as it plans to expand the brands globally.

“Our global strategy is to provide Talking Friends fans with a succession of innovative, original, multi-media products and merchandise, so it is important that they only receive the genuine article produced by our official licensees and partners and that we prevent the counterfeit products confusing the market,” says Samo Login, founder and chief executive officer, Outfit7. “By hiring Baker & McKenzie … we protect the value of the market opportunity for our growing portfolio of licensees.”