The social media canine sensation has more than 15 million fans on Facebook.
New partners for the brand include:
Delfino will produce a wide range of Boo products including diaries, desk calendars, pen cases, pass cases, sticky notes, folders, gift t-shirts, bracelets and necklaces for the Japanese market. Tact Communications, Knockout’s appointed sub-agent for Boo in Japan, brokered the deal.
Takarajima Sha will publish a Boo photography book for Japanese readers, in a deal also brokered by Tact Communications.
Stationery Team Europe will produce a line of Boo stationery products including agendas, exercise books, binders, files, wrapping paper, labels, pens, pencils, erasers, pencil sharpeners, rulers, stationery sets, backpacks and courier bags.
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