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April 6, 2018
KISS and Pretty Ugly have teamed up for a co-branded collaboration that will see members of the rock band get the Uglydoll treatment.
The collaboration was previewed at Licensing Expo 2013 and will make its official debut at the New York International Toy Fair next month.
The collection will include a set of plush dolls by Gund, a division of Enesco, featuring Uglydoll characters dressed as the legendary KISS band members–Ox as The Demon, Babo as The Starchild, Big Toe as The Catman and Wage as The Spaceman.
The line will hit stores in March.
"I was knocked off our feet when Gene Simmons embraced me at the Licensing Expo in 2012 and asked us why we weren't already working together," says Alita Friedman, chief brand officer, Pretty Ugly. "We're thrilled to be working with rock 'n' roll royalty! It was amazing to work with Gene as he is hands on, definitive and quick to respond."
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