Quick-service restaurant KFC has launched a new kids' meal program featuring Pretty Ugly's Uglydoll brand at more than 4,000 locations across mainland China.

KFC kids' meals across the country will include Uglydoll premiums throughout July. Pretty Ugly's Asian licensing agent Global Pursuit brokered the deal.

“The promotion with KFC in China is a tremendous promotional opportunity to generate brand awareness for Uglydoll throughout the region,” says David Horvath, creator, Uglydoll. “We look forward to continuing to work with our partner Global Pursuit to nurture and expand the Uglydoll brand.”

“Uglydoll promotes a happy, fun and healthy outlook on life, which is completely aligned with KFC’s kids' meal brand positioning,” says Cynthia Money, president, Global Pursuit. “We are very excited to partner with KFC China on this amazing promotional campaign that will deliver Uglydoll premiums directly into the hands of kids and teens throughout every major city in China.”