Hello Kitty and Co. Get More Color

Sanrio has made a series of deals for its Hello Kitty and Aggretsuko characters.

License Global

July 12, 2018

1 Min Read

Sanrio has made a series of deals for its Hello Kitty and Aggretsuko characters.

BoxLunch has signed on for a selection of apparel, accessories and home goods featuring retro-inspired designs from creative team’s 64 Colors.

64 Colors will bring Hello Kitty, Deery-Lou, My Melody, Kuromi and Chococat to life across a range of women’s goods.

Key products include graphic tees with character detailing, jewelry, a mini backpack and matching wallet featuring an apple & milk bottle print, and more. The collaboration also provides drinkware, a vanilla scented “Super Hello Kitty” air freshener, sticky tabs and notepads.

Previously, Sanrio and 64 Colors teamed for “Three Apples” a 35th-anniversary celebration of Hello Kitty in Los Angeles.

Lolli Swim has teamed for a Hello Kitty <3 Lolli Swim, a line of swimwear inspired by the classic character.

The 23-piece line includes an assortment of Lolli’s Swim’s silhouettes with polka dots, ruffles, stripes, dots and more that incorporate Hello Kitty imagery. The Hello Kitty <3 Lolli Swim line is set to hit store shelves in March 2019.

Sanrio will bring Aggretsuko’s Den of Rage, an immersive pop-up retail experience to San Francisco.

The Aggretsuko pop-up will take over TOTO Concept 190 for two weeks and will offer:

 photo ops with Aggretsuko’s desk and Karaoke bar ;

A special appearance and signings by Yeti, the creator of Aggretsuko, on July 20;

Special gifts with purchase;

Unique giveaways throughout the day;

Exclusive San Francisco-themed designs, event-only merchandise and limited edition Aggretsuko merchandise from Japan

A claw machine with special edition “Aggretsuko” plush and

“Aggretsuko” costumed characters.

Read more about:

AggretsukoHello Kitty

About the Author(s)

License Global

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