BoxLunch has signed on for a selection of apparel, accessories and home goods featuring retro-inspired designs from creative team’s 64 Colors.
64 Colors will bring Hello Kitty, Deery-Lou, My Melody, Kuromi and Chococat to life across a range of women’s goods.
Key products include graphic tees with character detailing, jewelry, a mini backpack and matching wallet featuring an apple & milk bottle print, and more. The collaboration also provides drinkware, a vanilla scented “Super Hello Kitty” air freshener, sticky tabs and notepads.
Previously, Sanrio and 64 Colors teamed for “Three Apples” a 35th-anniversary celebration of Hello Kitty in Los Angeles.
Lolli Swim has teamed for a Hello Kitty The 23-piece line includes an assortment of Lolli’s Swim’s silhouettes with polka dots, ruffles, stripes, dots and more that incorporate Hello Kitty imagery. The Hello Kitty Sanrio will bring Aggretsuko’s Den of Rage, an immersive
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