July 12, 2018
Sanrio has made a series of deals for its Hello Kitty and Aggretsuko characters.
BoxLunch has signed on for a selection of apparel, accessories and home goods featuring retro-inspired designs from creative team’s 64 Colors.
64 Colors will bring Hello Kitty, Deery-Lou, My Melody, Kuromi and Chococat to life across a range of women’s goods.
Key products include graphic tees with character detailing, jewelry, a mini backpack and matching wallet featuring an apple & milk bottle print, and more. The collaboration also provides drinkware, a vanilla scented “Super Hello Kitty” air freshener, sticky tabs and notepads.
Previously, Sanrio and 64 Colors teamed for “Three Apples” a 35th-anniversary celebration of Hello Kitty in Los Angeles.
Lolli Swim has teamed for a Hello Kitty <3 Lolli Swim, a line of swimwear inspired by the classic character.
The 23-piece line includes an assortment of Lolli’s Swim’s silhouettes with polka dots, ruffles, stripes, dots and more that incorporate Hello Kitty imagery. The Hello Kitty <3 Lolli Swim line is set to hit store shelves in March 2019.
Sanrio will bring Aggretsuko’s Den of Rage, an immersive pop-up retail experience to San Francisco.
The Aggretsuko pop-up will take over TOTO Concept 190 for two weeks and will offer:
photo ops with Aggretsuko’s desk and Karaoke bar ;
A special appearance and signings by Yeti, the creator of Aggretsuko, on July 20;
Special gifts with purchase;
Unique giveaways throughout the day;
Exclusive San Francisco-themed designs, event-only merchandise and limited edition Aggretsuko merchandise from Japan
A claw machine with special edition “Aggretsuko” plush and
“Aggretsuko” costumed characters.
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