June 9, 2021
To celebrate 25 years of Pokémon, Galeries Lafayette has launched an exclusive collection of clothing and accessories.
From June 8 to July 6, the Galeries Lafayette Champs-Elysées in France will host a Pokémon pop-up. The department store has been dressed entirely in the colors of Pokémon. From the façade through the light tunnel and atrium, the entire space is a visual immersion in a yellow, black and red graphic universe inspired by the Pokémon brand. A giant Poké Ball sits in the center of the atrium under the Art Deco dome.
For the collaboration, Pokémon and Maison Pierre Marcolini have created a branded box of Melove Cake. In addition is a collection of marshmallows on a praline coated with a chocolate shell. Flavors include Madagascan vanilla, praline, coffee, Iranian pistachio, raspberry, yuzu, passion fruit and chocolate. To celebrate Pokémon’s 25th anniversary, the Melove Cakes from Maison Pierre Marcolini are available exclusively at Galeries Lafayette Champs Elysées in a collector’s box. A first edition of a Pikachu sculpture by the “pop sculpture” workshop Leblon Delienne has been created for the occasion as well.
The exclusive “Galeries Lafayette x Pokémon” clothing and accessories collection is available for adults and children at Galeries Lafayette Champs-Elysées, in 15 other stores in France, at Galeries Lafayette Berlin and on the e-shop Galerieslafayette.com.
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