Fred Rogers Productions, 9 Story Brands Sign 16 Agreements for ‘Daniel Tiger’s Neighborhood’

Fred Rogers Productions, the children’s educational media organization behind PBS KIDS series, and 9 Story Brands, the worldwide licensing agent for “Daniel Tiger’s Neighborhood,” are again expanding the “Neighborhood” for the animated series with 16 new and existing licensing partners.  

“As we celebrate ‘Daniel Tiger’s’ 10th anniversary, it’s exciting to see the demand for our consumer products program continue to grow,” says Kyra Halperin, co-vice president, consumer products, 9 Story Brands. “We’re thrilled to be working with leading partners on such a diverse range of products to bring kids their favorite tiger in new and meaningful ways.” 

The upcoming product offerings will span multiple categories, from apparel to books, sporting goods to food and beverages and more. In addition to signing new deals, Fred Rogers Productions and 9 Story have finalized contract renewals with master publishing partner Simon & Schuster Children’s Publishing as well as current licensees Cottage Door Press (sound books), Happy Threads (apparel), Komar (pajamas), Playmonster (Colorforms) and University Games (games). 

“’Daniel Tiger’s Neighborhood’ continues to be a favorite with preschoolers and their families nearly a decade after making its on-screen debut, and our consumer products program has been growing steadily to meet demand for more ways for fans to experience the brand off-screen,” says Matt Shiels, vice president, legal and business affairs, Fred Rogers Productions. “We’re very excited to work with these outstanding companies to provide terrific new products that will deepen kids’ connection to the brand.” 

New consumer products partners for Daniel Tiger’s Neighborhood include:  

• CreateOn – Magnatiles magnetic toys  

• Glo – Sensory toys  

• Good2Grow – Consumables, drinks 

• Isaac Morris – Apparel 

• PACT – Apparel 

• Pioneer Life Sciences – Vitamins 

• Spirit – Kohl’s Cares plush 

• Tonies – Audio toy  

• Waloo Products – Sporting goods 

• Weatherman – Umbrellas