Elmo Inspires Hide and Seek Game

Identity Games’ new toy will feature multiple levels, allowing kids to play with Elmo at multiple points during their childhood.

NORTH AMERICA–Sesame Workshop has partnered with Identity Games to develop a new hide and seek game featuring Elmo, titled Elmo’s World Hide & Seek.

The new game will feature multiple levels, allowing children to play with Elmo during various points in their childhood. The peek-a-boo level is as simple as hiding the Elmo doll under a blanket or stuffed animal. Meanwhile, level two requires toddlers to close their eyes while someone places Elmo in a nearby spot. As children enter preschool years, they will use the enclosed game cards with illustrated clues to find Elmo after he is hidden. The Elmo doll will also provide audible clues regarding his location.

Elmo’s World Hide & Seek is now available at major U.S. retailers as well as online.