June 25, 2019
King Features Syndicate has partnered with meal delivery kit company Dinnerly to launch a line of Popeye-approved menu items.
The partnership comes in celebration of Popeye’s 90th anniversary and as part of a campaign for National Fresh Spinach Day. Each meal from the collaboration will include fresh spinach as the main ingredient in honor of the animated sailor and his favorite food.
Recipes will be available in serving sizes for two-to-four people with recipe cards available for digital download. Dinnerly will send subscribers all the fresh pre-portioned ingredients needed to cook a Popeye-inspired meal from scratch in no longer than 30 minutes. Available for delivery the week in July, the three unique meal kits include:
Strong to the Finish, Cause I Eats Me Spinach... Ricotta Dumplings;
J. Wellington Wimpy Creamed Spinach Burger & Oven Fries and
Olive Oyl Fried Chicken with Popeye's Spinach Salad.
“At Dinnerly, we strive to deliver satisfying recipes and the freshest produce, so our customers can cook a healthy meal at home from scratch,” says Theo Kaloudis, U.S. recipe manager, Dinnerly. “Since Dinnerly shares Popeye’s love of fresh spinach, this fun partnership with King Features was a natural fit and has resulted in three perfect spinach-laden, Popeye-inspired recipes on our menu that we think everyone in the family will love–even fussy eaters.”
The Popeye and Dinnerly meal kits continue King Features’ yearlong celebration for the animated character’s 90th birthday, which kicked off with the launch of a merchandising program that includes a shave set and streetwear.
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