Dinnerly Celebrates Popeye’s 90th Birthday with Meal Kits

King Features collabs with Dinnerly on meal kits featuring Popeye’s favorite meal kit.

License Global

June 25, 2019

1 Min Read

King Features Syndicate has partnered with meal delivery kit company Dinnerly to launch a line of Popeye-approved menu items.

The partnership comes in celebration of Popeye’s 90th anniversary and as part of a campaign for National Fresh Spinach Day. Each meal from the collaboration will include fresh spinach as the main ingredient in honor of the animated sailor and his favorite food.

Recipes will be available in serving sizes for two-to-four people with recipe cards available for digital download. Dinnerly will send subscribers all the fresh pre-portioned ingredients needed to cook a Popeye-inspired meal from scratch in no longer than 30 minutes. Available for delivery the week in July, the three unique meal kits include:

  • Strong to the Finish, Cause I Eats Me Spinach... Ricotta Dumplings;

  • J. Wellington Wimpy Creamed Spinach Burger & Oven Fries and

  • Olive Oyl Fried Chicken with Popeye's Spinach Salad.

“At Dinnerly, we strive to deliver satisfying recipes and the freshest produce, so our customers can cook a healthy meal at home from scratch,” says Theo Kaloudis, U.S. recipe manager, Dinnerly. “Since Dinnerly shares Popeye’s love of fresh spinach, this fun partnership with King Features was a natural fit and has resulted in three perfect spinach-laden, Popeye-inspired recipes on our menu that we think everyone in the family will love–even fussy eaters.”

The Popeye and Dinnerly meal kits continue King Features’ yearlong celebration for the animated character’s 90th birthday, which kicked off with the launch of a merchandising program that includes a shave set and streetwear.

Read more about:

King FeaturesPopeye

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like