Classic Media Expands Where's Wally?

Where’s Wally?

consumer products in the U.K. to celebrate the brand’s 25th anniversary next fall.

New partners include home wares from Character World including bedding and home accessories; toiletries from Sert-MST such as shaving kits, hair products, travel tissues, soaps and fragrance; camping equipment and tents from Trans-Continental; and Little Star Creations will produce audio accessories including headphones, iPod skins, laptop skins, mp3 cases, and Nintendo DS cases.

New lines also will be available from Gemma (stationery products and gift wrap); Paper Projects (stickers); Smith & Brooks (children’s apparel for boys and girls including daywear, swimwear, nightwear, underwear and footwear); Smiffy’s (costumes for kids and adults); and Mask-arade (kids character masks).

“The U.K. is a true success story and a great lead territory for

Where’s Wally?

,” says Nicole Blake executive vice president, global marketing and consumer products, Classic Media.