April 6, 2018
Classic Media has expanded its line of
Where’s Wally?
consumer products in the U.K. to celebrate the brand’s 25th anniversary next fall.
New lines also will be available from Gemma (stationery products and gift wrap); Paper Projects (stickers); Smith & Brooks (children’s apparel for boys and girls including daywear, swimwear, nightwear, underwear and footwear); Smiffy’s (costumes for kids and adults); and Mask-arade (kids character masks).
“The U.K. is a true success story and a great lead territory for
Where’s Wally?
,” says Nicole Blake executive vice president, global marketing and consumer products, Classic Media.
“With a top-notch group of new and returning partners, we look forward to continuing to build on this momentum as we approach the 25th anniversary celebration!”
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.
You May Also Like
Loading..
Report
Loading..
