
Where’s Wally?
consumer products in the U.K. to celebrate the brand’s 25th anniversary next fall.

New lines also will be available from Gemma (stationery products and gift wrap); Paper Projects (stickers); Smith & Brooks (children’s apparel for boys and girls including daywear, swimwear, nightwear, underwear and footwear); Smiffy’s (costumes for kids and adults); and Mask-arade (kids character masks).
“The U.K. is a true success story and a great lead territory for
Where’s Wally?
,” says Nicole Blake executive vice president, global marketing and consumer products, Classic Media.
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