Chicco will launch a host of “Hey Duggee” toys, including Golden Bear’s range, in its stores.
EUROPE–BBC Worldwide has partnered with Chicco, part of the Artsana Group, to manufacture and distribute “Hey Duggee” products throughout Italy.
CPLG brokered the multi-year licensing deal.
Through the agreement, Chicco will launch a range of plush, talking plush toys, figurines, play sets and Golden Bear’s toy range in more than 150 of its locations throughout Italy. Chicco will also distribute the range to other retail stores in the country.
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