The announcement was made by Julian Zag, executive vice president, global operations, head of consumer products, Zag.
Recently signed partners include Yuyin (shoes); Fotorama (school products including backpacks); Novelties Best Trading (stationery, novelties and kids cosmetics); Cool Things (accessories); Área Creativa (gifts); Helados Willy (ice-cream). Thenew products will start to roll out at retail this fall.
Additional current strategic partners for the territory include Union Kids and Avante Textiles (apparel); E Fashion (pajamas and sleepwear); Fantasy Ruz (costumes); 4E (health and beauty); Flying Wheel (skates, scooters tricycle, bicycles, and protective gear); Andromeda (stationary and dinnerware); Granmark (party goods); and Siglo XX1 (melamine).
ZAG hascreated a promotion for “Miraculous” branded merchandise to be featured at Emoción Deportiva, a race that takes place later this year in Mexico City. Parents and children will run in pairs, and runners will receive an exclusive Miraculous bag, medal, face mask and T-shirt with options of 1-, 2-, 3- and 5-kilometer runs.
This fall, a new product line from Zag Lab and Playmates (distributed by Bandai Mexico) will be available including an expanded Heroez doll line with new characters and nineteen Kwami collectibles.
“Mexico is the largest and most mature market in Latin America and aspirational to Latino countries,” says Zag. “‘Miraculous’ Ladybug has 91.67% awareness in Mexico for girls ages 7 to 9 due to the robust content available on key platforms and everyone is excited for the upcoming animated feature that will debut later in the year. We are focusing on generating the best brand experiences and products for our ‘Miraculous’ Ladybug fans and are delighted to have signed with such a distinguished group of licensees. We are also in discussion with partners for collaborations that will bring location-based experiences and activities to families, retail pop-ups, and a new line of products for young adults. We can’t wait to get these new products on shelves alongside our hugely successful toy line from ZAG Lab and Playmates, distributed by Bandai.”
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