Sanrio Names New Vice President of Consumer Products

Sanrio Global Consumer Products EMEA, the company best known for its Hello Kitty brand, has promoted Stefano Mastropietro to vice president. He will be responsible for the EMEA market, alongside Roberto Lanzi, the president of the company, and will be based in the German headquarters.

Mastropietro will concentrate on global strategies to expand the existing international business and to create new opportunities within EMEA. He will focus on new products and product categories within licensing, as well as exclusive co-branded partnership programs. Mastropietro will continue to develop Sanrio's emerging characters for licensing, product development and innovative retail partnerships. Mastropietro has been with Sanrio since 2008 working as the director of international licensing.