The new McDonald’s Happy Meal Program, which celebrates ZAG’s flagship property “Miraculous – Tales of Ladybug and Cat Noir,” will run across most McDonalds 6,000+ restaurants across Europe from August to September and will be promoted with a dedicated animated TV commercial, in-store point-of-sale, exclusive packaging and a digital/social media campaign.
This news comes on the heels of recent efforts by ZAG to allow fans the opportunity to interact with the franchise. In LatAm, Aug. 8
, which included retail activations, character meet-and-greets and more. In MENA,
for fans to interact with “Miraculous” through VR.
“We are fortunate to have had several successful Miraculous promotions with McDonalds, and we’re
ZAG is exhibiting at Brand Licensing Europe 2022. Find out more info
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