Auto brand will feature in Lord and Taylor and Hudson Bay.
TLC has negotiated a deal for Jeep that will see the automotive brand’s apparel collection head into retailers Lord and Taylor and the Canada-based Hudson Bay.
In partnership with fashion apparel distributor Triluxe, the Jeep-branded fall and winter clothing range includes pieces such as sweaters, utility pants, button-ups, fleece and jackets.
The apparel collection is available now in select Lord and Taylor and Hudson Bay stores, as well as online at LordandTaylor.com and TheBay.com.
“We are pleased to bring the first collection of Jeep brand apparel in North America to Lord and Taylor customers,” says Angela Farrugia, group managing director, TLC, a wholly-owned subsidiary of Global Brands. “The Lord and Taylor customer appreciates, quality, utility and classic styling; Jeep apparel offers just that with a story and heritage that resonates.”
“After a successful European launch in France and Germany last year, and years of success in South Africa, Australia and China, we are delighted to bring the brand home to our passionate fan base in North America,” says Rohena Dua, global licensing operations, FCA U.S., owners of the Jeep brand. “For many of our customers, Jeep brand is truly a lifestyle, and it is fantastic to offer another way to express it.”