JCB and Specsavers have joined forces once again to launch an exclusive range of branded kids’ eyewear.

Under the terms of the agreement, Specsavers has released six different JCB-branded frames in all of its locations throughout the U.K. and Ireland.

To support the launch, Specsavers will also roll out a marketing campaign that includes national and local media advertising, printed promotional material and in-store merchandising with window displays and FSDU’s. It will also include digital and social media activity.