The automotive brand has launched a dedicated site for latest apparel offerings.

EUROPE–The Goodyear Tire & Rubber Company has launched a new e-commerce platform that will be fully dedicated to a line of branded clothing and accessories.

The Goodyear lifestyle program currently includes an extensive range apparel and accessories that draw on the automotive brand’s legacy.

Furthermore, the new e-commerce platform is the company’s first dedicated retail site and is available to consumers across Europe.

The Goodyear lifestyle program clothing and accessories range is available online via the new e-commerce shopping platform, GoodyearFashion.eu. The range is also available in major department and fashion stores throughout Europe.