April 6, 2018
“Together with the Girl Scouts, we hope to inspire young leaders and help girls explore all their career possibilities," says Cathy Cline, vice president, U.S. marketing, Mattel girls’ brands. “For over 50 years, Barbie has encouraged girls to dream and explore a world without limits. This partnership allows us to reach girls with an empowering message and provide them with a new platform to discover and dream.”
The new partnership includes an activity booklet that encourages girls to explore a variety of careers, a uniform patch for girls who complete the booklet and a digital game and poll on the GSUSA website.
“This partnership will allow Girl Scouts to offer an engaging and interactive new leadership experience, one that leverages the appeal of Barbie in order to encourage girls to explore exciting new career possibilities,” says Anna Maria
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