Spider-Man: Across the Spider-Verse
” – is entering the Spider-Verse with a limited-time take on the brand’s Whopper sandwich.
Available at participating restaurants nationwide May 15 through June 21, the “
” Whopper features a red bun topped with black sesame seeds, drawing inspiration from the amazing web-slinger himself, along with melted Swiss cheese and all the traditional Whopper toppings – including tomatoes, lettuce, mayonnaise, ketchup, pickles and sliced white onions.
Alongside the flame-grilled “Spider-Verse” Whopper, guests and fans can also enjoy a “Spider-Verse” sundae this summer, which features soft serve ice cream topped with black and red chocolate popping candies.
“Like the infinite number of universes that can be explored in the next installment of the award-winning ‘Spider-Man’ franchise, Burger King fans can discover new and exciting ways to customize the ‘Spider-Verse’ menu items,” says Pat O’Toole, chief marketing officer,
North America. “This co-promotion allows us to bring the best of both worlds together, creating countless possibilities for guests to have it their way and rule their Spider-Verse.”
In addition to bringing the “Spider-Verse” Whopper and “Spider-Verse” Sundae to participating locations, the Spider-Verse will also take over select Burger King restaurant locations around the globe. With interactive designs that place guests and fans inside the action-packed Spider-Verse – including an in-dining and drive-thru takeover and “Instagram-able” areas where guests can immerse themselves in the Spider-Verse. The transformed restaurants can be found in New York City (Astoria, Queens), France, United Arab Emirates, Brazil and others.
“Burger King is an iconic and global brand, making them the perfect partner for our Spider-Verse film,” says Jeffrey Godsick, executive vice president, global partnerships and brand management and head, location-based entertainment, Sony Pictures Entertainment. “Their passion for great creative has led them to come up with fun and imaginative activations that will allow fans to be able to swing into select local Burger King restaurants and immerse themselves in the Spider-Verse.”
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