Brands across product categories have partnered with the Trevor Project for a new collection in honor of Pride Month.

The “Product Partners for Pride” initiative sees brands Pride Month product collections raising money to support the Trevor Project’s suicide prevention and crisis services for LGBTQ young people. Partners for 2020 include Abercrombie & Fitch, Williams Sonoma, Boy Smells, Brew Dr. Kombucha, Chubbies, Dolce Vita, Dr. Martens, Happy Socks x The Phluid Project, Harry’s, Herbivore, Marine Layer, Microsoft Bing, PUMA, Socksmith, Temptu, Wet Brush and Zox.

For its part, Williams Sonoma will be developing product collections for its West Elm, Pottery Barn, Pottery Barn Teen, Rejuvenation and Mark & Graham. The company says the partnership reflects its continued push to provide opportunities for customers to support the causes that matter most to them.  

“We are committed to developing products that give back to our community and allow our customers to support charitable causes with their purchases,” says Ryan Ross, President of Williams Sonoma. “Our company values diversity and inclusion, and we are proud to partner with The Trevor Project whose work continues to be so important to LGBTQ young people across the country.”