BDA Names VP of Sales, Consumer Products

Lucky Evani was recently promoted to vice president of sales of the consumer products division at Bensussen Deutsch & Associates (BDA).

At the consumer electronics manufacturer, Evani will lead all sales initiatives in the division, including planning, licensing, business development and worldwide product launches. He will oversee BDA's relationships with licensors such as Nintendo, Sony and Microsoft.

Evani was hired by BDA in 2006 as director of sales and later promoted to president of sales in 2008. Before working at BDA, he worked for 13 years at Toys "R" Us.

"The video game market has great potential in the coming years, and BDA is committed to bringing our retail partners around the world a portfolio of accessories that place a strong emphasis on value, safety and reliability," says Evani.  "We develop products that are tested to the system manufacturers' standards, and yet are highly-targeted to trends and consumer tastes.  The combination of authentic, safe and innovative products is what drives BDA's success in this highly competitive marketplace."