‘Happy Bunny’ is Back! 

The relaunch is slated to start in 2022 throughout numerous retail channels.   

“We are beyond thrilled to partner with Jim Benton on the second coming of ‘It’s Happy Bunny,’” says Lisa Marks, president, LMA. “Jim is brilliant, endlessly creative, and an incredible visionary. His originality is what rocketed 'It’s Happy Bunny' to stratospheric success on par with superheroes, movie franchises, and giant corporations. The timing is perfect for bringing back this special brand, not only for its nostalgic qualities but also to broaden 'It’s Happy Bunny' with Jim’s new art and irreverent humor.”   

Since its launch in 2000, “It’s Happy Bunny” has received numerous accolades from Licensing International, including Best Art Brand License of the Year, Best Character Brand of the Year and Best Character Brand Licensee in both the soft goods and hard goods categories.  

“’It’s Happy Bunny’ is in

Rogue, a vintage shop on the Lower East Side in New York, NY, recently hosted an “It's Happy Bunny” X Rouge takeover.  

“I've been a huge fan of ‘It's Happy Bunny; since my middle school days,” Emma Rogue, owner, Rogue. “I just opened my very own vintage shop in New York City, so I had the perfect space to host a terrific ‘It's Happy Bunny’ event. I knew that even the kids who weren't familiar with ‘Happy Bunny’ in its prime would love it today ... we had a line down the block for hours and fantastic sales throughout the event.”