Venus Williams Serves Sunscreen Collab

The tennis star scores a beauty deal with The Sunscreen Company and Credo.
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License Global

May 23, 2020


Venus Williams has collaborated with The Sunscreen Company and Credo to release sunscreens. The collaboration is an extension of her EleVen by Venus Williams brand, an activewear label that uses UPF 50+ fabric, the equivalent of an SPF 50.

“I’m a huge Credo beauty fan,” Williams told

Vanity Fair

. “Honestly, if I’m not getting anything, I just like to go on the website and look round. The one thing I can always control is what I’m putting on my body. I can win that one all the time. It’s like we’re speaking the same language.”

The collaboration includes the Unrivaled Sun Serum, SPF 35 and On-the-Defense Sunscreen, a cream that comes in an SPF 30. They retail for $50 and $42, respectively.

Williams says that her interest in the collaboration stemmed from her beauty mistakes when she was younger, including never wearing sunscreen.

“When I was younger, I just thought I was invincible,” she says. “I thought, ‘I don’t need [sunscreen]. I am young! I already have built-in SPF.’ Then, as I got older,

I started to think, ‘Oh my God, I’m going to turn into a raisin! I joke with my team: ‘is it ugly? Because if it’s not ugly, I don’t have enough on.’”

The products are now available on the Credo website.

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