The tennis star scores a beauty deal with The Sunscreen Company and Credo.

License Global

May 23, 2020

1 Min Read
venusskin.png

Venus Williams has collaborated with The Sunscreen Company and Credo to release sunscreens. The collaboration is an extension of her EleVen by Venus Williams brand, an activewear label that uses UPF 50+ fabric, the equivalent of an SPF 50.

“I’m a huge Credo beauty fan,” Williams told Vanity Fair. “Honestly, if I’m not getting anything, I just like to go on the website and look round. The one thing I can always control is what I’m putting on my body. I can win that one all the time. It’s like we’re speaking the same language.”

The collaboration includes the Unrivaled Sun Serum, SPF 35 and On-the-Defense Sunscreen, a cream that comes in an SPF 30. They retail for $50 and $42, respectively.

Williams says that her interest in the collaboration stemmed from her beauty mistakes when she was younger, including never wearing sunscreen.

“When I was younger, I just thought I was invincible,” she says. “I thought, ‘I don’t need [sunscreen]. I am young! I already have built-in SPF.’ Then, as I got older, I started to think, ‘Oh my God, I’m going to turn into a raisin! I joke with my team: ‘is it ugly? Because if it’s not ugly, I don’t have enough on.’”

The products are now available on the Credo website.

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like