Retrobrands USA has appointed RJM Licensing, in partnership with Arabella Enterprises, to help re-launch the Short & Sassy shampoo and conditioner brand in the U.S.

RJM and Arabella have been tasked with finding a manufacturer to develop a new formula and packaging to re-launch the brand. The companies are also seeking partnerships for the brand in categories including shampoo, conditioner, body wash, moisturizers, hair dye and hair accessories.

Short & Sassy was originally launched by Clairol in the 1970s.