Nordstrom Partners with Makeup Museum for Merch

Nordstrom is the exclusive retail partner of the museum, providing beauty consumers with a gift shop experience called "Gift Shop by Nordstrom."

License Global

March 2, 2020

2 Min Read

Makeup Museum has announced that Nordstrom will merchandise the Makeup Museum gift shop beginning May 1, the date of the museum's official “Pink Jungle: 1950s Makeup in America” exhibition debut at 94 Gansevoort St.

The gift shop merchandise will include products to create a cat eye, red carpet essentials, fragrances and a curation of red lipsticks alongside tote bags, compact mirrors and other items with exclusive Makeup Museum designs.

"Iconic retailers were an important part of the retail experience for the 1950s beauty consumer and so much more than just a place to shop," says Doreen Bloch, co-founder, Makeup Museum. "There was a true thrill of getting to see and feel the latest products on the market firsthand."

As part of the partnership, Nordstrom stores in top markets will give customers the opportunity to purchase Makeup Museum-themed products tied to the history of makeup and its ongoing impact on society.

"A great example of a 1950s-era beauty retailer is the one recently depicted in the show 'The Marvelous Mrs. Maisel,' which illustrates perfectly how much at the heart of the retail experience the beauty counter was for the women of that time," says Rachel Goodwin, makeup artist and co-founder, Makeup Museum. "Women flocked to these modern temples not only to discover new products and trends but also to take part in a cultural and social experience as well. Our hope at the Makeup Museum is to provide our visitors with a small window into what that type of retail environment would have felt like for the consumer of that era by offering a current range of hero products through a unique historical lens."

The Makeup Museum mobile app and website will allow customers to click-to-shop on the Nordstrom website for artifact-inspired finds. A wide variety of artifacts including Max Factor's 1959 Creme Puff compact, Erno Laszlo creams and treatments from Marilyn Monroe's personal collection and more will be showcased in the exhibit's 1950's artifact gallery.

Tickets are on sale now, and a waitlist to sign up for early access is live at

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License Global

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