Makeup by Mario, Sephora Boost Beauty Game with Brush Collab

Sephora has collaborated with Kim Kardashian-West’s makeup artist for his last venture of 2019.

License Global

December 18, 2019

1 Min Read
Mario.png

Sephora has ventured out for another collaboration and tapped celebrity makeup artist Mario Dedivanovic, otherwise known as @MakeupbyMario, for a new partnership.

The deal sees the creation of a 13-piece brush set inspired by some of Dedivanovic’s favorite brushes through the years. Each brush will also come with a handle that is reminiscent of a sconce in his living room.

Like Sephora, Dedivanovic is no stranger to collaborations. Most notably, he’s created makeup palettes with Anastasia Beverly Hills and KKW Beauty, his famous client Kim Kardashian West’s makeup line.

"I actually didn't want to do any collabs for 2019,” Dedicanovic told Harpers Bazaar. “I wanted to take a break because my next chapter in 2020 is going to be big for me. But then 2019 came around and I got incredible offers from massive brands to do massive collabs and I just said, ‘no, no, no.’ When this came along—sometimes it takes me months to answer—but I said, ‘yes’ instantly without even knowing what it was. I am indebted to Sephora forever because it’s the place that I discovered my purpose in life at that time. I wouldn't be here today had I not discovered Sephora."

Mario’s start in makeup was as a Sephora employee nearly 20 years ago. 

"It was there that I discovered my talent and something I could work toward—a dream. I never had a dream before that," says Dedicanovic.

The Makeup by Mario x Sephora brush collection will be available Dec. 26 at Sephora stores and Sephora.com.

Read more about:

sephora

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like