Lancôme and Alibaba Play for Chinese New Year

Lancôme has teamed up with Alibaba Cloud to fete Chinese New Year with a pop-up store and an augmented reality game.

License Global, Content Editor

February 4, 2019

1 Min Read

The new game from Lancôme is available on smartphones and invites users to look for and capture AR images of Lancôme’s beauty produces.

Users can also send their new year’s wishes through the app for a chance to win prizes. Chinese New Year takes place Feb. 5.

About the Author

License Global

Content Editor, License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

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