Lancôme and Alibaba Play for Chinese New Year

Lancôme has teamed up with Alibaba Cloud to fete Chinese New Year with a pop-up store and an augmented reality game.

License Global

February 4, 2019

1 Min Read

The new game from Lancôme is available on smartphones and invites users to look for and capture AR images of Lancôme’s beauty produces.

Users can also send their new year’s wishes through the app for a chance to win prizes. Chinese New Year takes place Feb. 5.

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like