L’Oréal has announced it has signed an agreement with Natura &Co to acquire Aēsop, an Australian beauty brand.

Created in 1987, Aēsop is known for its skin, hair and body products. With its signature amber packaging, plant-based ingredients, sustainable vegan formulations and its bespoke customer service, Aēsop has evolved into a global brand available across retail, beauty and hospitality locations.

“I am very excited to welcome Aēsop and its teams to the L’Oréal Groupe family,” says Nicolas Hieronimus, chief executive officer, L’Oréal Groupe. “Aēsop is the epitome of avant-garde beauty, whose products are not only made with great care and exceptional attention to detail, they are a superb combination of urbanity, hedonism and undeniable luxury. Aēsop taps into all of today’s ascending currents and L’Oréal will contribute to unleash its massive growth potential, notably in China and travel retail.”  

Aēsop currently operates around 400 points of sale across the Americas, Europe, Australia, New Zealand and Asia, with a nascent footprint in China where the first store opened in 2022. 

“The divestment of Aēsop marks a new development cycle for Natura &Co,” says Fábio Barbosa, chief executive officer, Natura &Co. “With a strengthened financial structure and a deleveraged balance sheet, Natura &Co, exercising strict financial discipline, will be able to sharpen its focus on its strategic priorities, notably our investment plan in Latin America. We will also be able to concentrate on continuing to improve The Body Shop’s business and refocusing Avon International’s footprint. We are proud of the remarkable success of the Aēsop brand, and we are extremely grateful to all Aēsop’s associates, who contributed immensely not only to Aēsop’s success, but also to making Natura &Co what it is today. We are confident that Aēsop’s growth story will continue under the ownership of L’Oréal and wish Aēsop continued success in this new chapter.” 

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