Sponsored By

Halo Top, ColourPop Team for Tasty Cosmetics Deal

Ice cream maker partners with ColourPop for new eyeshadow line inspired by National Ice Cream month.

License Global

July 22, 2019

1 Min Read

To commemorate National Ice Cream month, Halo Top Creamery and ColourPop are joining forces to launch a line of ice cream-inspired cosmetics.

The two brands have partnered to debut eight limited-edition shades for ColourPop’s Super Shock Pigment line. Designed after Halo Top’s top flavors, the makeup line comes in Mint Chip, Birthday Cake, Strawberry and Rainbow Swirl colors.

Each item in the line will come in packaging made to replicate the look of Halo Top’s ice cream cartons. The scented eyeshadows can be purchased collectively in a set or separately.

ColourPop’s latest collaboration follows last year’s deal with Disney for a princesses-inspired line of cosmetics.

Read more about:

ColourPop Cosmeticshalo

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like