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Elle Beauty Enters E-commerce Market

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In a new collaboration with Verishop, Elle is bringing its beauty expertise to the livestreaming and ecommerce market.

Elle.com and social shopping app Verishop have announced a new collaboration which will bring curated products to social shoppers during four virtual retail events. 

From July 27 to Aug. 5, these livestream events will cover everything from essentials to beauty trends and provide product insights for audiences to purchase via social.

The merger of social media and shopping is growing, and with beauty a focal market for brands, Elle is the latest media brand entering the product space through a new social shopping event and ecommerce. 

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