License Global is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Elle Beauty Enters E-commerce Market

In a new collaboration with Verishop, Elle is bringing its beauty expertise to the livestreaming and ecommerce market. and social shopping app Verishop have announced a new collaboration which will bring curated products to social shoppers during four virtual retail events. 

From July 27 to Aug. 5, these livestream events will cover everything from essentials to beauty trends and provide product insights for audiences to purchase via social.

The merger of social media and shopping is growing, and with beauty a focal market for brands, Elle is the latest media brand entering the product space through a new social shopping event and ecommerce. 

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.