Charli, Dixie D’Amelio Partner with Morphe for Sub-Brand

The TikTok stars have launched a Gen-Z centered makeup brand with Morphe called Morphe 2.
License Global

July 20, 2020


TikTok stars Charli and Dixie D’Amelio have teamed with Morphe to launch the cosemetics sub-brand Morphe 2.

Products in the range include a natural foundation tint in 20 shades, lip oils with a glossy finish, jelly eye shimmers, cheek and lip mousse, face glosses, eye glosses and makeup brushes.

The collection launches July 30 on the Morphe website and select Morphe stores. It will then launch at other retailers at a later date. The product range aims to be the go-to for beauty enthusiasts looking for a little bit of coverage without going full glam.

“With Morphe, we’re working together to show that you are beautiful with or without makeup,” says Charli D’Amelio in conversation with


“I want people to wear as little or as much as they want and feel confident.”

The D’Amelio sisters are one of the biggest influencers on TikTok. Earlier this year,

the duo signed with UTA,

and since then, they’ve begun to reach out into possible licensing deals.

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