Beauty Creations Cosmetics, Hasbro Launch My Little Pony Collection

Beauty Creations Cosmetics and Hasbro have signed a license for a collaboration featuring My Little Pony. The My Little Pony x Beauty Creations Cosmetics collection is a fun and colorful collaboration that made its debut at Licensing Expo, with a launch to the public on the International Day of Friendship Day on July 30. This is the first licensing agreement for Beauty Creations Cosmetics. 

“We are so excited to bring this collaboration to life,” says Esmeralda Hernandez, founder and chief executive officer, Beauty Creations Cosmetics. “This collection brings the simple feelings of childhood memories into everyday glam and allows us to relive our favorite memories when we apply our morning makeup. I have been a fan of My Little Pony since childhood, and now my daughter is a fan of My Little Pony as well. The love of this collaboration is something special that we can share.” 

The 14-piece collection of makeup and beauty accessories features multi-use products for the face, eyes, lips and even body and hair. Highlights of the collection include the ‘Lost in the Clouds’ Shadow Palette (five eyeshadow shades, one blush, one highlight and one bronzer) inspired by the My Little Pony rainbow. The offering also includes accessories like makeup sponges, a hand mirror and water cup featuring the artwork of the icon, along with a body scrub and body lotion.  

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Retailers and guests at the Hasbro booth at Licensing Expo will have the opportunity to preview the My Little Pony x Beauty Creations Cosmetics line. Makeup artists from the Beauty Creations Cosmetics team will be on hand to offer product testing, touch-ups and giveaways of the collection. 

“We can’t wait to deliver the color, magic and friendship that our beloved My Little Pony franchise is known for into this stunning collection with Beauty Creations Cosmetics,” says Marianne James, senior vice president, global licensing, Hasbro. “By bringing this fun booth demo to Licensing Expo, attendees and our industry friends can get a taste of the exciting My Little Pony brand experience that has captivated multi-generational fans for over 40 years. From kids, trendy tweens and teens to moms who grew up with the Mane 6, the ponyverse is for everyone.”