Global Icons Named Exclusive Global Licensing Agency for VW

Global Icons has announced that it is the worldwide exclusive licensing agency for VW. The exclusive representation is effective July 1.

Global Icons will spearhead the management and expansion of VW’s existing licensing program, extending the brand into new categories and key consumer markets worldwide.

“As a leader in brand licensing, we are honored to partner with VW – a brand that exemplifies excellence and innovation,” says Jeff Lotman, chief executive officer, Global Icons “Our team is dedicated to unlocking the full potential of the VW brand by introducing exciting collaborations, exploring new categories and entering emerging markets.”