Women’s and children’s co-branded footwear will launch this fall exclusively at Eram.
The new range for women will feature all-over Smiley patterns as well as statement prints on items such as women’s sneakers and tote bags. Other highlights from the collection include black tights with all-over prints and a Smiley beanie. For kids, the collaboration will showcase classic sneaker styles with Smiley icons on the shoe lips and a range of Smileys in different colors on the side of the shoe.
The women’s and children’s footwear and accessories collections will launch this back-to-school season exclusively at Eram.
The collaboration will also be supported by an extensive marketing campaign that will include shop windows, POS, lifestyle imagery, a press day and gift-with-purchase products.
“Eram is celebrating its 90th anniversary, and what best to co-celebrate with the happiest brand in the world?” says Nicolas Loufrani,
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