P&L Global Network has signed on to represent Colombian illustrator Catalina Estrada for licensing in Latin America.

Estrada's multiple designs and chromatic techniques have already been featured by licensees including Paul Smith, Coca-Cola, Microsoft, Camper, Nike, Levis, Smart/Mercedes Benz, Paulo Coelho, UNICEF, the municipalities of Barcelona and London and the Government of India.

“We're really happy to start working with P&L on Catalina Estrada's brand. They're experts in handling premium lifestyle properties, and we're sure they will develop a nice licensing program with the brand in LatAm,” says David Recasens, licensing director at Edebé Licensing, Estrada’s worldwide agent.

Catalina Estrada’s licensing program will aim to offer creative designs associated with Latin American folklore.

“We believe the Catalina Estrada licensing program will capture the strong interest from the biggest partners in Latin America," says Fanny Salazar, head of licensing, P&L Global Network. "Besides the power of her work, its originality and the tremendous color explosion will appeal to the emotions and pride of the Latin American consumers who are looking to stand out and make a fashion statement."