Old Guys Rule Adds New Licensees

Southern California-based lifestyle brand Old Guys Rule has expanded its line with three new licensees for wine, signs and drinkware.

April 6, 2018

Old Guys Rule Adds New Licensees

Southern California-based lifestyle brand Old Guys Rule has expanded its line with three new licensees for wine, signs and drinkware.

New licensees include:

  • Tervis for insulated drinkware including tumblers, water bottles and mugs.
    • The Wine of the Month Club will market a 2009 Old Guys Rule Cabernet Sauvignon, featuring 100 percent Cabernet grapes grown on a small vineyard in the Calaveras County appellation of the Sierra Foothills in California.
      • A new line of Old Guys Rule metal signs and clocks will be produced by Past Time Signs.

        Old Guys Rule products such as shirts, sweatshirts, caps, posters, decals, gift-wrapping and greeting cards are available in more than 2,000 retail locations in the U.S., U.K., Canada, Australia, New Zealand, Sweden, Norway, Finland, Denmark and Holland.

        “The enduring appeal of the Old Guys Rule brand and purpose continues to attract first-rate licensees from around the world,” says Don Craig, founder, Old Guys Rule International. “These innovative additions to our product line demonstrate that Old Guys Rule resonates strongly not only with our loyal fan base of customers but also with licensees and retailers, who see the value and enduring promise of our brand. We continue to seek out other licensees, who can build on the positive brand recognition we’ve grown throughout the world.”

        Old Guys Rule also has bolstered its leadership team

        to include Don Garrison, retail veteran and former president of BHPC Marketing, owners of the Beverly Hills Polo Club brand. As consulting brand manager, Garrison will work with Old Guys Rule founders Don and Robi Craig to develop new product lines and markets, and identify and manage the company’s international licensees.

        “Don will be instrumental to our success as we continue to expand our product line and move into new markets across the globe,” says Craig. “It was quite evident at our first meeting that we shared much of the same history and passion for the retail industry, and we are thrilled that he has joined our Old Guys Rule executive team in this consultative capacity.”

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