Emoticon-inspired brand teams for latest upscale apparel collaboration.
The new range includes a host of outerwear, apparel and accessories, such as jackets, t-shirts, sweaters and more, and features Smiley’s signature yellow palette and trademark in a re-imagined “toony” style as well as all-over prints.
“I’m delighted to be collaborating with one of the world’s leading technical outdoor sports brands,” says Nicolas Loufrani, chief executive officer, Smiley. “This collection showcases the huge possibilities for Smiley in sports, and also highlights the appetite in the market for our latest collection, Smiley ‘Happy Sports,’ a concept dedicated to putting the smile back into active sports and promoting a message of positive values and fair play.”
Moncler’s Smiley winter collection is now available.
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