Snowtap Partners with The Art File

A collection of 16 cards was launched in late July at Harrogate Gift Fair and PG Live.
License Global

November 4, 2021

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KJG has signed a deal for graphic design and illustration property Snowtap with The Art File to offer a range of greetings cards based on Snowtap’s natural world-inspired designs. 

Designs in The Art File’s offering include the best-selling Happy Birthday You Old Grump design with a polar bear in glasses, as well as Bear Hugs, You’re One in a Chameleon, To a Deer Friend’ and more, including birthday cards for mama and papa bear, and more general occasion cards including the giraffe message, You’re Head and Shoulders Above the Rest. 

“We're absolutely over the moon to have launched our exclusive range of designs in partnership with The Art File and to bring our humorous and extraordinary animal characters to their collection,” says Susy Snow and Gracie Tapner, creators, Snowtap, in a joint statement.  “We're really looking forward to sharing our playful, illustrative world with big and small retailers alike, and to be part of this exciting new venture." 

“We have been absolutely delighted with

the launch of Snowtap to our customers, we launched the collection at PG Live, and Harrogate Home and Gift in July this year, and the uptake has been extremely positive and encouraging,” says James Mace, sales and marketing Manager, The Art File. “Customers have commented on how much they love the illustrations from Susy and Gracie, tied in with the light and airy humor, this makes a real show stopping collection, we can’t wait to be a part of the no doubt very exciting future for Snowtap, and would encourage any company looking to license these designs to sign them up.” 

 “I am thrilled to have appointed The Art File as Snowtap’s leading greeting card publisher,” says Kirsty Guthrie, owner, KJG. “They have taken the essence of Snowtap and have designed a stunning range of greeting cards, which only eight weeks after launch, are already performing over and above all of our expectations.” 

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