The UK’s Wembley Stadium has chosen Copyright Promotions Sport (CPS) as its licensing partner, responsible for developing the Wembley Stadium brand through commercial partnerships.

CPS will work with Wembley to develop a range of products that reflect the history, heritage, and excitement of Wembley Stadium. Says Chris Protheroe, managing director of CPS: “We see Wembley fitting into the retail landscape alongside other iconic British brands, such as Oxford and Cambridge Universities, London Transport, and even the National Trust.”

The home of English football since 1923, Wembley Stadium hosts some of the biggest events in the sports and entertainment calendar including the FA Cup Final, all senior England home games, The Carling Cup Final, and the Rugby Football League Challenge Cup Final.