New Fragrance Races to Shelves
Elizabeth Arden, Inc., will create the first motor sports fragrance, Daytona500, in a deal with the International Speedway Corporation (ISC). Licensingagent Brand Sense Partners, LLC, initiated the deal. First products are due onshelf in mid-tier department stores in time for Father?s Day and will roll outto other channels of distribution throughout the year. Additionally, thecompany will utilize its ISC relationship to do on-site marketing, as well asprint and broadcast advertising.
TBS Hooks Up with Cingular Wireless
Turner Broadcasting System, Inc., signed its most extensive video distributiondeal to date with Cingular Wireless. TBS, Inc., will provide branded videocontent from CNN; Cartoon Network; Adult Swim;NASCAR.com
;and for the first time, Turner Classic Movies. Video content will be madeavailable to customers as part of Cingular?s Unlimited Data Plan. Content fromNASCAR.com will be offered to customers as a premium channel.
The Sharpe Co. Shops Two New Brands
The Sharpe Company will spearhead the first licensing program for Rubik?s Cube,the puzzle cube made famous in 1980. Categories available for licensing includeapparel, casino and online gambling, interactive games, home d
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