NBC has reportedly paired up again with Walmart and Procter & Gamble on another family-friendly two-hour TV movie, called "The Jenson Project."

Earlier this month, the two announced a partnership with NBC on "Secrets of the Mountain," a two-hour TV movie to air on April 16. Both "Mountain" and "Jenson" will include product placement from Walmart and P&G, as well as ads running during commercial breaks. The partnership ties into Walmart's new Family Moments promotion, featuring marketing and in-store efforts to offer more entertainment options for the entire family. The movies are being produced by Canada's Muse Entertainment.

According to published reports, Kellie Martin, Brady Smith, Patricia Richardson and LeVar Burton have signed on. An air date has not yet been announced for "The Jenson Project." Additionally, if NBC is interested, the TV movie could serve as a pilot for a potential series.