Universal Partnerships & Licensing announced a roster of 92 promotional partners and licensees worldwide including Walmart, Burger King, Comcast, Hallmark, The Hershey Company and Kodak.


Hop has received significant support from retailers around the globe including Walmart in the U.S., Target in Australia, El Corte Ingles in Spain, hmv in the U.K. and Jay Jay's in South Africa. Walmart has an exclusive partnership with Hop in the U.S., making it the first time the company has used a licensed property to brand a seasonal campaign.   

Key partners include Burger King Corporation, Comcast, Kodak, Lima Sky/Doodle Jump and Walmart. 
Additional partners include Bokados (Mexico), Bolthouse Farms (U.S.), Bakery Craft (U.S.), Build-A-Bear Workshops (U.S., Canada and U.K.), Create A Treat (U.S.) Editora Alto Astral (Brazil),  El Corte Ingles (Spain), Five Mile Press (Australia) Flunch Restaurants (France), Frankford (U.S. and Chile), Funrise (U.S.) , Garan (U.S.), The Hershey Company (U.S.), hmv (U.K.), Holiday Inn (U.K. and Germany), Hungry Jack (Australia), Interactive Game/505 Games (Global), Jay Jay's (South Africa), Just Premiums (Australia), Keystone Bakery (U.S.), Kraft Foods (U.S.), Krispy Kreme (Mexico), Lakomka (Germany), Lindt Chocolates (Italy, Switzerland and U.K.), Little Brown (U.S.), M&M Meat Shops (Canada), Park Avenue Confectionery (Australia), PCO Group (Europe), Random House (Germany), Reckitt Benckiser (Netherlands), Social Game/Play Social (Global), Target (Australia), Teleflora (U.S.), TIM (Italy), Time Frame Clothing (Australia), Topsville (U.S.), Townley (U.S.) and Winners & Home Sense (Canada).